Luís Pedro Martins

Luís Pedro Martins is President of the Porto and North of Portugal Tourism Board (Turismo do Porto e Norte de Portugal), bringing a long-standing career in public service, marketing, and civic engagement.

He holds a degree in Design from ESAD, a postgraduate qualification in Marketing Management from the University of Porto, and is currently completing an Executive MBA at Católica Business School.

He previously served as a Member of Parliament in the Portuguese National Assembly across two legislative terms and worked as Advisor to the Minister of Justice. He was also Head of Communication and Marketing at the Santa Casa da Misericórdia do Porto for four years. Between 2014 and 2019, he served as Executive Director of the Clérigos Tower, where he drove a significant increase in visitor numbers to one of Porto’s most iconic landmarks.

With extensive experience in marketing and communication, he has authored more than one hundred campaigns and has also dedicated 14 years to teaching Marketing at Porto Business School.

Deeply committed to the region, he remains strongly aligned with regionalist principles that have consistently guided his public work. His leadership of the Porto and North Tourism Board comes at a pivotal moment for a sector that continues to play a decisive role in the national economy.