Luís Pedro Martins

President
@ Turismo do Porto e Norte de Portugal

Luís Pedro Martins is the President of the Regional Tourism Authority of Porto and Northern Portugal and the Regional Tourism Promotion Agency of Porto and Northern Portugal. He has had a distinguished career in both professional and civic spheres.

He holds a degree in Design from ESAD, a postgraduate degree in Marketing Management from Porto Business School – University of Porto, and is currently completing an Executive MBA at Católica Porto Business School.

Luís served as a Member of the National Assembly for two terms and as Advisor to the Minister of Justice in the 18th Constitutional Government of Portugal. He was responsible for Communication and Marketing at Santa Casa da Misericórdia do Porto for four years. From 2014 to 2019, as Executive Director of Torre dos Clérigos, he played a pivotal role in significantly increasing visitor numbers to this iconic landmark in Porto.

With extensive experience in Marketing and Communication, he has created over a hundred marketing campaignsspanning political, institutional, and retail sectors. His expertise extends beyond marketing, having also taught Marketing at Porto Business School and co-produced Portugal’s first animated feature film, “O Sonho de uma Noite de São João” (A Midsummer Night’s Dream).

Deeply passionate about the region, Luís remains committed to the principles of regionalism, which have always guided his public service.

Now, as President of Turismo do Porto e Norte de Portugal, he embraces the challenge of leading the sector at a time when tourism continues to solidify its role as a key driver of both regional and national economic growth.

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