Special Session

Filipa Appleton

Head of Brand & Marketing

@ Continente

Jaime de la Rica

Country Manager

@ Nespresso Portugal

Mariana Salvaterra

CEO

@ Zühlke

Daniel Sá

Executive Director

@ IPAM

IPAM Special Session

Marketing, Business & Technology: Who Leads, Who Follows, Who Disappears?

Provided By

DAY & TIME:

02/07 @ 4:30 PM

DURATION:

90 MIN

LOCATION:

STAGE C

LANGUAGE:

PORTUGUESE

Key Points

Who Really Makes Decisions Today: People or Algorithms?
Where does decision support end and replacement begin?
Who takes responsibility when decisions are data-driven?
Has Power Shifted from Brands to Platforms?
Do brands still lead, or do they now operate within someone else’s rules?
Google, Meta, Amazon, marketplaces: who really defines the game?
Leadership in a Global Context vs. Local Decision-Making
To what extent do CEOs and local leaders truly decide — or simply execute?
Global models vs. market adaptation, autonomy vs. alignment with centralized systems
Speed vs. Judgment: What Wins?
Making fast decisions with data vs. making good decisions with context
Is there still room for intuition?
What distinguishes leaders today from system managers?
Who Disappears First in This New Model?
Companies without data or companies without brands?
Organizations without technological capabilities or leaders who cannot interpret the system?

The most outstanding management and marketing event in Europe