Jaime de la Rica

Country Manager

@ Nespresso Portugal

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Jaime de la Rica is General Manager of Nespresso Portugal, where he is responsible for the strategic and operational leadership of the business across both B2C and B2B channels.

He holds a degree in Management and brings extensive international experience in the consumer goods and coffee industries, having built his career across several European markets. Throughout his professional journey, he has led multidisciplinary teams and strategic projects in areas such as business development, marketing, commercial transformation, and sustainable growth.

At Nespresso, he has driven the evolution of the business model, contributing to the strengthening of the brand, accelerating digital transformation, and enhancing the company’s value proposition for both consumers and partners, always with a strong focus on customer experience and sustainability.

Alongside his executive role, he is actively involved in talent development and the building of high-performing teams, fostering a culture based on collaboration, innovation, and excellence.