Worklab

Ángel Gonzálvez

Sales Director Spain & Portugal

@ Adobe

Cristina Vasconcelos

Marketing Director

@ Lactogal

Filipa Roldão

Marketing Director

@ Renova

Joana Santos

Head of Sales

@ Google

Bruno Lobo

Editorial Director

@ Meios & Publicidade

Winning the Battle for Attention

Powered By

DAY & TIME:

01/07 @ 5:15 PM

DURATION:

60 MIN

LOCATION:

STAGE C

LANGUAGE:

PORTUGUESE

Key Points

Is winning attention still a victory or just the first second of the battle?
Are we building memorable brands or just disposable content?
Does creativity still lead advertising or has it become subordinate to performance?
The power of algorithms: are we still free to see what we want?
If AI tools begin recommending products paid for by brands, where does convenience end and manipulation begin?
Are we undervaluing the power of offline?
The power of distribution: gatekeeping in modern retail

The most outstanding management and marketing event in Europe