Worklab

Diogo Machado

Visual Artist, ADD FUEL

Lídia Monteiro

Board Member

@ Turismo de Portugal

Marlene Vieira

Executive Chef & Entrepreneur

Pedro Pires

Founder & Creative Director

@ Poets&Painters

Maria José Martins

Creative Content Director

@ Imagens de Marca

Tourism, Culture & Creativity

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DAY & TIME:

02/07 @ 11:30 AM

DURATION:

60 min

LOCATION:

STAGE C

LANGUAGE:

PORTUGUESE

Key Points

Portugal’s cultural identity expressed through its heritage, arts, gastronomy, literature, and creative industries is one of the country’s strongest differentiators as a tourism destination.
Creativity plays a key role in reinterpreting traditions and cultural expressions for new audiences, helping to strengthen the national and international visibility of Portuguese culture.
From contemporary art and gastronomy to literature and the stories of local communities, culture has the power to transform places into authentic and memorable experiences for visitors.
Investing in culture and creativity can support a more sustainable tourism model, fostering regional development, engaging local communities, and preserving cultural identity.
In a context of growing demand for genuine and distinctive experiences, the connection between tourism, culture, and creativity represents a strategic opportunity to enhance Portugal’s attractiveness, innovation, and competitiveness.

The most outstanding management and marketing event in Europe