Ricardo Bastos

With over two decades of vision, passion, and legacy, Ricardo Bastos is a pioneer in transforming the Out-of-Home (OOH) advertising market in Portugal. As the leader of Grupo DREAMMEDIA, he heads a team of 250 professionals and has established the group as a key reference in outdoor advertising in the country.

In 2024, he spearheaded the strategic acquisition of CEMARK, positioning DREAMMEDIA as the operator with the largest network of digital billboards and street furniture displays in Portugal. This milestone marked a new era for the sector, strengthening the group’s national presence and solidifying its leadership in developing innovative and technologically advanced solutions.

Recognized as a driving force behind the digitalization of the OOH sector in Portugal, Ricardo Bastos led DREAMMEDIA to become the first 100% Portuguese operator to invest in the urban furniture segment, setting a new standard in outdoor communication. With a future-focused vision, he prioritizes digitalization, sustainability, and innovation as strategic pillars, transforming OOH into an essential platform for both brands and citizens. Under his leadership, the group has redefined outdoor communication standards by creating smart and sustainable infrastructures that connect brands and people in a relevant, effective, and memorable way.

His achievements have been recognized both nationally and internationally, including the Gold Medal for Business Merit, awarded by the Vila Nova de Gaia City Council, and the Rising Star Award, presented by the World Out-of-Home Organization and ALOOH (Latin American OOH Association).