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Erin Meyer
Best-Selling Author, Speaker & Professor
@ INSEAD
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Erin Meyer is a professor at INSEAD, one of the leading international business schools. Her work focuses on how the world’s most successful managers navigate the complexities of cultural differences in a global environment. She helps companies to develop organizational cultures that breed both flexibility and innovation and offers cutting-edge strategies to improve the effectiveness of projects that span the globe.
Living and working in Africa, Europe, and the United States prompted Erin’s study of the communication patterns and business systems of different parts of the world. Her Culture Map framework allows international executives to pinpoint their leadership preferences, and compare their methods to the management styles of other cultures. Erin has taught thousands of executives from five continents to decode cross-cultural complexities impacting their success, and to work more effectively across these differences.
More recently Erin conducted an in-depth study with Reed Hastings, Co-Founder and CEO of Netflix, investigating the underlying principles necessary for building a corporate culture that is inventive, fast, and flexible. The results of that research were published in their book: ‘No Rules Rules’ (Penguin Press, September 2020).
Erin publishes frequently in Harvard Business Review. Her December 2015 HBR article “Getting to Si, Ja, Oui, Hai, and Da” was the most read HBR article of 2015. She has also published in the New York Times Sunday paper, Forbes.com, and The Times of India. She has been interviewed on CNN, Bloomberg TV, the BBC, and NPR.
Erin’s work at INSEAD includes directing the Leading Across Borders and Cultures program.
In 2023, Erin was listed by the Thinkers50, as one of the fifty most impactful business writers in the world and in 2018 she was selected by HR magazine as one of the top 30 most influential HR thinkers of the year.
Prior to INSEAD Erin was a Director of Training and Development at HBOC and a Director of Business Operations at McKesson Corporation.
An American living in Paris, Erin began her career teaching English students in Botswana as a Peace Corps volunteer and later working with Asian immigrants in the United States. She frequently gives keynote speeches and runs seminars for organizations such as the World Bank, the United Nations, Google, Johnson & Johnson, Toshiba, Twitter, Sinopec, Gerdau, KPMG, Michelin, Deutsche Bank, Heineken, L’Oréal, ExxonMobil, Novo Nordisk, and BNP Paribas.
The Culture Map: How People Think, Communicate, and Get Things Done Around the World
In today’s interconnected, virtual world you might be interviewing a candidate in Sao Paulo at 9am, leading a meeting in Stockholm at 10am, and running a leadership session for managers across India at noon. You can do your work on the phone, via videoconference, or you can get on the plane. That’s the easy part. The difficult part is figuring out how to navigate the complex cross-cultural nuances that lead feedback to go awry, a yes to be perceived as a no, or meeting participants from one culture to dominate the discussion while counterparts from another say almost nothing at all.
Attendees will learn to:
- Analyze the positioning of one culture relative to another on a series of behavioral scales looking most closely at the parts linked to communication, feedback, and trust building.
- Develop strategies for influencing clients, suppliers, and colleagues from around the world.
- Provide feedback to international counterparts to better motivate global teams.
- Be more tolerant, informed, and aware of a variety of diverse cultural approaches to develop trust and better build relationships with your international counterparts.
- Avoid common traps that accidentally stamp out diverse viewpoints when leading multi-cultural meetings.
This keynote will teach attendees to decode how culture influences international collaboration and develop strategies for working with counterparts from across the world.
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