Special Session

Carlos Farrica

Market Team Manager

@ Booking.com

Isabel Tavares

General Manager Sales, Marketing & Brand

@ The Editory Collection Hotels

Javier Beneyto

Executive Board Member, Managing Director Hospitality & Tourism

@ The Fladgate Partnership

Margarida Almeida

CEO & Founder

Amazing Evolution

Luís Pedro Martins

President

@ Turismo do Porto e Norte de Portugal

Turismo do Porto e Norte de Portugal Special Session

Tourism Business Management: Navigating Uncertain Times

Provided By

DAY & TIME:

2:15 PM

DURATION:

90 MIN

LOCATION:

STAGE C

LANGUAGE:

PORTUGUESE

Key Points

How can we map geopolitical risks early enough to diversify markets and anticipate shifts in global tourism flows?
How can we effectively communicate a destination’s safety without resorting to comparisons with others, and without compromising the sense of freedom, adventure, and discovery that defines the tourism experience?
What are the new business models that are most resilient to the behavior of the new traveler—more cautious, digital, conscious, and unpredictable?
How can artificial intelligence and data analysis be used to simulate scenarios and adjust operational and marketing strategies in real time?
How can we foster collaborative ecosystems among tourism sector companies to share risks, expand markets, and innovate together?

The most outstanding management and marketing event in Europe