Worklab

Gonçalo Regalado

CEO

@ Banco Português de Fomento

Paulo Rios

Executive Board Member

@ AICEP

Manuel Carvalho

Lead Editor

@ Público

Competing on a Global Stage

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DAY & TIME:

02/07 @ 11:30 AM

DURATION:

60 MIN

LOCATION:

STAGE B

LANGUAGE:

PORTUGUESE

Key Points

Internationalization implies profound strategic choices: where to produce, where to invest, and with which partners.
Cultural adaptation versus standardization: glocalization and brand.
To what extent can we adapt our product without compromising the original identity of the brand?
The risks of internationalization versus the potential for value capture.
Barriers: capital, partners, market access, bureaucracy, and organization.
Financing and public incentives.

The most outstanding management and marketing event in Europe