Sofia de Castro Fernandes

Sofia de Castro Fernandes is the Founder & CEO of àsnove academy, as well as a consultant and mentor specializing in Human Resources and Organizational Culture. With a career built in collaboration with leading brands and companies, she works closely with senior leaders and executive teams to transform internal culture, develop leadership capabilities, and create workplaces where people and business results grow simultaneously.

She is one of the most influential female voices in Portugal in the fields of Human Resources and Leadership, with a strong presence on LinkedIn—where she ranks among the Top 10 most influential women on the platform—and a community of over 600,000 followers on Instagram.

Recognized for her direct, human, and results-oriented approach, Sofia combines hands-on experience with the ability to communicate complex topics in a clear and accessible way. She believes that an organization’s culture is not a decorative value, but its most sustainable competitive advantage.