Joana Santos

Joana Santos is Head of Sales at Google in Portugal, where she oversees the Google Ads business and focuses on driving company growth through digital advertising solutions, technology adoption, and Artificial Intelligence.

She began her career at Google more than 19 years ago in Dublin and later became part of the company’s founding team in Portugal. Today, she leads a team of executives and strategists.

Throughout her extensive career at the multinational, Joana has held several key leadership roles, including Head of Agencies & Partnerships and Senior Industry Manager for Retail and Startups. Her professional journey is marked by strong expertise in business management and consulting, working closely with senior executives to develop digital solutions aimed at driving business growth.

She is particularly recognized for her role in accelerating digital transformation across strategic sectors, designing omnichannel and e-commerce strategies, and building a strong ecosystem of business partners in the Portuguese market.