Gabriela Salinas

Gabriela Salinas is the Managing Director of the Brand Finance Institute, the education division of Brand Finance, a consultancy specializing in brand valuation and strategy.

She is an Associate Professor of Strategic Brand Management at IE Business School, the University of Navarra, and ICADE. Her consulting, teaching, and research interests include strategic brand management, brand valuation, and brand measurement.

She is a member of the ISO Project Committee for Brand Valuation Standardization.

With extensive international experience, she has worked in New York, Buenos Aires, Singapore, London, and Madrid for clients such as Bank of America, Repsol, YPF, Chevron, Mapfre, Iberia, Telefónica, Bausch & Lomb, Johnson & Johnson, Roca, GM, Great Eastern Life, and other global companies on projects requiring a wide range of strategic solutions, including brand positioning, brand engagement, brand architecture, and brand measurement.

She has authored several books on brand valuation, including “Valoración de marcas: una revisión de enfoques, proveedores y metodologías” (2007, Deusto, Spain), “Valoración de marcas: medir para crear valor” (2008, Deusto, Spain), and “The International Brand Valuation Manual” (2009, Wiley, UK).

A frequent speaker at branding and marketing conferences, Gabriela regularly appears in international business media and television (such as CNN+, CNN En Español, Cuatro, and Intereconomía) to comment on branding-related topics.

Gabriela has received multiple awards recognizing her contributions to brand management, including the Award for Excellence from the Spanish Marketing Association (Spain, 2007), the Brand Leadership Award (India), and the Academic Excellence Award from IE Business School in 2019, 2020, and 2021.