Worklab

Gabriela Salinas

Global Managing Director

@ Brand Finance Institute

Lídia Monteiro

Board Member

@ Turismo de Portugal

Oriol Juvé

General Director

@ Six Senses Douro Valley

Fernando Paula

Editorial Director & Journalist

@ Imagens de Marca

The Art of Crafting Global Tourism Brands

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DAY & TIME:

03/07 @ 11:30 AM

DURATION:

60 MIN

LOCATION:

STAGE B

LANGUAGE:

Portuguese

Key Points

Brands and internationalization – a prosperous and purposeful combination.
Developing a brand culture aligned with the destination’s values.
The internationalization of business and tourism brands as a key driver for the penetration, consolidation, and growth of national tourism on a global scale.

The most outstanding management and marketing event in Europe