Worklab

Carlos Martín Carrión

General Manager

@ Coca-Cola Iberia

Luis Quintiliano

President

@ McDonald's Spain

Rui Carmona

General Manager Iberia

@ Vileda – Freudenberg Group Home & Cleaning Solutions

Sandra Leal Vera-Cruz

Managing Director

@ Mondelez Portugal

Ana Rita Almeida

Journalist & Editorial Director

@ Hipersuper

The Game of Retail

DAY & TIME:

02/07 @ 5:15 PM

DURATION:

60 min

LOCATION:

STAGE C

LANGUAGE:

Portuguese

Key Points

Consumer Evolution: New consumer expectations and their impact on the shopping experience; the role of Generation Z and Alpha in redefining retail.
IA in Retail: What is its real impact on sales?
Omnichannel Strategy: The balance between physical and digital retail.
Sustainability and Operational Efficiency: How to measure the impact of ESG initiatives.
Purpose-Driven Brands: To what extend do consumers truly value a brand’s purpose? The role of social media, influencers, and communities in building brand loyalty.

The most outstanding management and marketing event in Europe