Marian Salzman is a global thought leader, trendspotter, and communications pro who has built her career on helping companies and brands anticipate the future ahead of the competition and find their sweet spot. Over three decades, she has existed at the cusp of emerging cultural shifts, including introducing the world to “metrosexuality” in 2003 — sparking a global media frenzy that resulted in metrosexual being named Word of the Year — and serving as a driving force behind #GivingTuesday, an annual event that has spread to 60 countries, raising tens of billions of dollars for community programs.
Among the most-awarded communications executives, Marian spent nearly a decade as CEO of Havas PR North America and chair of the PR Collective. In 2018, she pivoted to the client side, moving to Switzerland to head global communications at Philip Morris International (PMI), where she is helping the company move away from cigarettes and build a smoke-free future.
The author or co-author of 18 books—including Buzz, Agile PR, and, most recently, The New Megatrends: Seeing Clearly in the Age of Disruption (Penguin Random House 2022)— Marian is a sought-after speaker and commentator who uses her global platform to advance positive change.
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