Malcolm Gladwell is the author of five New York Times bestsellers — The Tipping Point, Blink, Outliers, What the Dog Saw, and David and Goliath: Underdogs, Misfits and the Art of Battling Giants. He has been named one of the 100 most influential people by TIME magazine and one of the Foreign Policy’s Top Global Thinkers.
He has explored how ideas spread in The Tipping Point, decision making in Blink, and the roots of success in Outliers. With his latest book, David and Goliath, he examines our understanding of advantages of disadvantages, arguing that we have underes- timated the value of adversity and over-estimated the value of privilege.
Malcolm is the host of a 10-part podcast, Revisionist History, now in its fourth season. In the weekly podcast, Malcolm re-examines an overlooked or misunderstood aspect of past events.
He has been a staff writer for The New Yorker since 1996. He has won a national magazine award and been honored by the Ameri- can Psychological Society and the American Sociological Society. He was previously a reporter for The Washington Post.
Malcolm is an extraordinary speaker: always on target, aware of the context and the concerns of the audience, informative and practical, poised, eloquent and warm and funny. He has an unsur- passed ability to be both entertaining and challenging.
The Long Road to Revolution
• The most striking fact about disruptive innovations is how long they take to come about the time from invention to full adoption is usually 25 years or more. Why does it take so long?
• Innovations need to fit with the dominant generational paradigms of their era. The ATM took decades to be adopted by consumers because it required a social ideology comfortable with a banking network, as opposed to a banking hierarchy
• Innovations - particularly complicated innovations - take time to be understood: it took the inventors of the telephone 30 years to discover what the telephone was for
• Innovations need to find a strategic home. The tank’s adoption by the British military was delayed by the fact that no one could figure out where it belonged
• The barriers to adoption are rarely technological. They are social: they have to do with the fit between people and new ideas. Innovation, paradoxically, requires patience as well as haste