José Alexandre Silva started is professional career in 1996 at Nabisco finance department in Portugal. In 1997 moved to the commercial area progressing over the time leading the company Retail Business along several mergers or acquisitions United Biscuits (2000), Triunfo (2004), Kraft (2007), LU (2009), Cadbury (2010).
In 2012, José Alexandre was appointed responsible for the relaunch of the Mondelez coffee business in Spain. Early 2013 assumed the responsibility to recover the Instant Consumption channel performance in Spain. In 2015 returns to Portugal to lead the Mondelēz Business unit has Managing Director.
José Alexandre graduated from Universidade Moderna with a degree in Business Administration, having concluded additional studies in Company Management at London Business Scholl and Executive Management in IE (Instituto de Empresa, Madrid).