Inês Veloso started her professional career as a TV journalist. After three years, she decided to go to a PR agency and dedicate to corporate and media communication, being responsible for the strategy of more than 13 companies from different sectors. In 2005, Inês integrates Siemens as media relations manager and faces the challenge of a business carve-out and the launch of a new brand: Nokia Siemens Networks. During this period, she was customer relationship marketing for Telefónica telecom in four countries: Spain, England, Czech Republic and Germany.
In 2008, she joins CMS RPA lawyers as marketing director. She founded the department and was involved in the internationalization of the law firm. In 2012, she started her path at Randstad, first in the corporate social responsibility and since 2014, she is the director of marketing, communications and public affairs.
Inês Veloso graduated in Law at Lisbon University, having concluded post-graduate studies in Marketing Management at ISEG and marketing and leadership executive programs at the Robert H. Smith University (USA) and London Business School. She published the first Portuguese book about employer branding in 2018.