PhD and Degree in Psychology at Faculdade de Psicologia e de Ciências da Educação of Universidade do Porto. MBA in Business Management and Post-graduation in Entrepreneurship at Porto Business School.
He is currently the Marketing Director of NewCoffee, where he is responsible for the strategical management of the group’s portfolio brands: Lavazza, Bogani, Sanzala, Caffècel, A Caféeira and Novo Dia. He is also Marketing Professor at Porto Business School in several Executive Programmes and In-Company Training. He is also a blogger, writes and runs the blog "Marcas que ficam" and he is an integral part of the collective "Comunicadores", both blogs dedicated to advertising, design and marketing.
He was Brand Manager at the Ibersol Group, responsible for international brands such as Pizza Hut, Pans & Company and Pasta Caffé. He was also co-founder and marketing manager of Neoscopio: Open Source Solutions, between 2006 and 2009, a spin-off company of Universidade do Porto. He began his marketing career at QSP - Consultoria de Marketing, as marketing external consultant.
Previously, from 2002 to 2006, he was guest Professor at the M.Sc in Psychology and Clinical Psychologist at Faculdade de Psicologia e de Ciencias da Educação of Universidade do Porto.
