An accomplished data science, research and insight leader experienced in combining traditional research methods with data analytics to answer complex business problems.
Phil currently leads Data Science and Insights for Bloomberg Media Group across EMEA. He spends the majority of time understanding audience behavior and analyzing content topics to ensure all marketing recommendations are based on evidence. He is a big advocate towards data informed storytelling and promotes a data driven mentality.
Phil began his career at Kellogg's, building econometric models to quantify sales impact and marketing ROI across the entire portfolio. The bright Lights of London soon called him, gaining brand strategy knowledge through leading international branding agency Design Bridge and more recently developed international award winning research to validate the commercial model and corporate strategy at News UK.
